About
Making websites CO2 neutral
Digital technologies contribute 1.8-3.2% of global emissions. We're providing the most credible CO2 neutral certification available for websites across all industries. With conservative 2.5g CO2 per pageview calculations, we offset more CO2 than most websites actually pollute. Every website we certify demonstrates genuine environmental leadership while gaining SEO backlinks and marketing benefits.
Our principles
These core beliefs guide how we calculate emissions, purchase CO2 offsets, and serve our community of CO2 neutral websites.
- Conservative Calculations
- 2.5g CO2 per pageview calculations with conservative estimates so we offset more CO2 than most websites actually pollute.
- Website-First Approach
- Purpose-built for website owners and operators, providing simple solutions for environmental responsibility across all industries.
- Dual Value Proposition
- Beyond environmental impact, our certification provides SEO backlinks and marketing assets that deliver tangible business value.
- Annual Subscriptions
- Annual billing enables bulk offset purchasing and long-term commitments, providing better rates and guaranteed environmental impact.
- Verified Quality
- Every CO2 offset meets Gold Standard requirements, ensuring genuine, additional, and permanent climate impact.
- Owner-Pays Model
- Website owners pay for certification directly, creating seamless environmental responsibility without affecting user experience.
Our mission
We believe every website should be CO2 neutral. By providing annual subscriptions with conservative estimates that offset more CO2 than websites actually produce, plus SEO benefits, we're building a movement of website owners demonstrating environmental leadership while gaining competitive advantages.
Alex Johnson
Co-Founder / CEO
San Francisco, CA
Sarah Chen
Co-Founder / CTO
New York, NY
Michael Rodriguez
Head of Product
Austin, TX
Emily Davis
Lead Designer
Seattle, WA