About
Making websites CO₂ neutral
Digital technologies contribute 1.8-3.2% of global emissions. We're providing the most credible CO₂ neutral certification available for websites across all industries. With conservative 2.5g CO₂ per pageview calculations, we offset more CO₂ than most websites actually pollute. Every website we certify demonstrates genuine environmental leadership while gaining SEO backlinks and marketing benefits.
Our principles
These core beliefs guide how we calculate emissions, purchase CO₂ offsets, and serve our community of CO₂ neutral websites.
- Conservative CO₂ calculations.
- 2.5g CO₂ per pageview with conservative estimates so we offset more than your website actually pollutes.
- Built for website owners.
- Purpose-built for websites across all industries, providing simple environmental responsibility solutions.
- Environmental and business value.
- Beyond climate impact, certification provides SEO backlinks and marketing assets with tangible business results.
- Annual commitment model.
- Annual billing enables bulk offset purchasing for better rates and guaranteed long-term environmental impact.
- Gold Standard verified.
- Every CO₂ offset meets Gold Standard certification through CoolEffect, with Deloitte verifying all purchases.
- Owner-pays directly.
- Website owners pay directly, creating environmental responsibility without affecting user experience or site performance.
Our mission
We believe every website should be CO₂ neutral. Through annual subscriptions with conservative calculations that offset more emissions than websites actually produce, we're building a community of environmentally responsible website owners. Our certification demonstrates genuine climate leadership while delivering real business value through SEO backlinks and powerful marketing credentials.